Starting as a solopreneur can feel overwhelming, but stories like Natalie Fischer’s show it’s possible to succeed. After leaving her corporate job, Fischer transformed her side hustle of creating financial content into a full-time job. Her journey is inspiring, especially as she earned over $150,000 in revenue in 2024. Her success highlights how combining creativity with strategy can make a significant difference.
Fischer’s story began during the pandemic when many people explored new opportunities. She started learning about the stock market, taking advantage of volatile markets, low rates, and her healthy savings to invest wisely. She shared her experiences through Instagram stories, receiving an outpouring of feedback and questions from her audience. The growing interest encouraged her to expand her presence on social media.
To manage the barrage of DMs, Fischer created a TikTok account, @investwithnat, where she posted videos about financial independence and investing tips. Her content quickly gained traction, helping her reach a broader audience. Fischer built a strong presence in the competitive creator economy by producing user-generated content and partnering with brands. According to Goldman Sachs, only 4% of creators globally earn over $100,000 annually, making Fischer’s achievement even more remarkable.
Fischer’s ability to quit her job and take a leap of faith stemmed from her confidence in her skills and the connections she had built. Her contracts, some of which were reviewed by Business Insider, showed that she had created a sustainable and profitable business model. By focusing on engaging with her audience and consistently delivering value, she proved that social media could be a powerful tool for success.
Fischer’s journey proves that a well-planned side hustle can become a thriving career. Her story teaches us the importance of effectively using platforms like TikTok and Instagram, connecting with audiences through authentic storytelling, and staying committed to growth. With determination, creativity, and a clear strategy, anyone can achieve a 6-figure career as a solopreneur.
Take Your Time With the Transition
Building a success story like Fischer’s doesn’t happen overnight. She started creating TikToks in 2020, but it took her a year and a half to start making money. Her journey began with producing user-generated content for companies. Over time, she started landing more sponsorships, even while holding down her full-time job as a data analyst.
The key to a smooth transition is to start your project on the side while you’re still working. Take your time to wait and see how things progress. Fischer shared in a Business Insider interview that that process is processed and careful planning. You can’t rush into it.
To minimize risks, collecting data on how your content is performing essential. Monitor your progress and analyze your revenue trends. Fischer didn’t take the leap until she had a year and a half of reliable income from her side hustle. That gave her the confidence to move forward.
Walking away from a steady paycheck can be scary. Fischer emphasized that it would have been incredibly stressful it would have been incredibly stressful if she had decided to quit her corporate job without knowing her financial stability. Once her side hustle paychecks matched her corporate income, she felt confident enough to go all-in.
This approach teaches us that a gradual shift ensures stability. Planning, gathering insights, and maintaining balance between the two worlds is essential for long-term growth and success.